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Privacy Policy

Lana, Inc. (“Lana”) recognizes the importance of respecting your privacy and maintaining your trust.

This Privacy Policy (“Policy”) is provided to help you understand what information we collect, use, and share. It is also provided to inform you of the measures we take to protect both your personal and financial privacy.

This Policy is provided to you by Lana and its subsidiaries and affiliates, (collectively referred to as “The Company”, “we”, “our”, or “us”). The information in this Policy applies to our current and former customers, and it replaces any privacy policy previously delivered to you or appearing on our website.

Information We Collect

We collect personally identifiable information from you and from other sources (collectively, “Your Information”). Your Information is used to improve your customer experience with us and to provide you with efficient, accurate, and timely products and services. We when you apply for and/or use our products or services, or provide information to us over the phone, we collect information from the following sources:

  • Information we receive from you on applications or other forms;
  • Information about your transactions with us, our affiliates, or others, such as your account history, transactions, response to surveys, and data provided on business forms;
  • Information from your use of our application;
  • Information we receive from third parties, such as consumer reporting agencies;
  • Information we receive from marketing and consumer research firms;
  • Information we receive from our website and social media pages regarding visitation and use, including information automatically collected through the use of cookies, web beacons, and other technologies; and
  • Information you provide to us when you communicate with us via mail, email, or phone.

How We Use Your Information

We use Your Information to:

  • Provide you with products and services you request;
  • Provide you with enhanced products and services;
  • Offer you additional products and services from us or from third parties;
  • Respond to requests for information about our products and services;
  • Optimize your experience in our stores and on our website and social media pages;
  • Allow you to use our website and social media pages to find stores, products, and promotions;
  • Conduct research and analysis on our customers, transactions, and operations;
  • Monitor compliance with applicable laws;
  • Assist law enforcement and regulatory agencies; and
  • Perform other business activities as needed.

Information We Share

Lana may share Your Information with Lana-related companies (“Affiliates”) and with other companies we do business with (“Non-Affiliates”), as permitted by law and under joint marketing agreements. These companies may be (1) financial service providers, such as pawnbrokers, banks, credit/debit card providers, lenders, and financial institutions; (2) non-financial companies, including companies or individuals that do industry-related research, and internet research; and, (3) other businesses that assist us with providing our services to you, such as printers, email providers, web hosting providers, and payment processors. Lana does not share phone numbers or other information received through Short Code campaigns with Affiliates or Non-Affiliates for marketing purposes.

Affiliates and Non-Affiliates may use Your Information for any legal purpose, including, but not limited to, providing products to you, improving existing products and services, and contacting you to offer products and services that may be of interest to you. Your Information may also be shared to Affiliates and Non-Affiliates who we have contracted to perform certain functions on our behalf, including database providers, identify verification service providers, and email providers.

We may disclose information we collect if we determine, in our sole discretion, that such disclosure is necessary to comply with the law, including disclosure to law enforcement agencies and other government agencies and disclosure responsive to subpoenas. We also may disclosure information we collect if we deem it necessary to protect the rights, property, or safety of the Company, our customers, or others.

Your Right to Limit Sharing

In some circumstances, you have the right to direct us to not share Your Information with Affiliates and Non-Affiliates (i.e., “Opt-Out”). Please note that even if you do Opt-Out, Lana may still share Your Information as permitted or required by law. Also, we may share information about your transactions or experiences within the Company, its Affiliates, and Non-Affiliates: to facilitate providing our services to you, to administer our business, to receive services from companies under joint marketing agreements, and as otherwise permitted or required by law.

Federal law gives you the right to limit use of your personally identifiable information. You may limit sharing of your personally identifiable information within the Company and with Non-Affiliates for marketing purposes. You may opt out of this sharing, as described in Opting Out of Sharing.

Opting Out of Sharing

To limit sharing Your Information for the marketing of new products and services, as described in this Policy, you may Opt-Out by emailing us at compliance@lana.com with your first name, last name, and mailing address. We will stop sharing applicable information as soon as reasonably practicable, and your Opt-Out request will remain in effect until you notify us otherwise in writing.

Protecting Your Personal Information

Protecting your privacy is important to us. We restrict access to non-public personally identifiable information about you to our employees and agents who need to know the information to provide products or services to you. We maintain physical, electronic, and procedural protections that comply with federal and state laws to safeguard your personal information. Because we recognize the importance of privacy where children are involved, we do not knowingly collect information from children.

Web Links

We are not responsible for the collection, use or security of information by companies or organizations outside of the Company that may be linked to our websites or that may provide third party services on the application. You are encouraged to read the privacy policies of websites reached through the use of links from the Company websites and/or applications.

Contacting You

You understand and agree that we may contact you at the phone numbers or email addresses you provide to us during your use of the application, on our website, and on our social media pages.

Our Right to Revise This Policy

The Company reserves the right to revise this Policy at any time by providing you a copy of the revised Policy or by notifying you of the existence and location of a revised Policy available to you.

Thank you for your business and the trust you place in us.

Effective April 2020.

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